A group of shoplifters take aim at a cutthroat fashion maven by stealing her clothes and reselling them at a lower price, what they call "fashion-forward philanthropy."

When Emilia and her daughter Sophie are left in an unexpected, dire financial situation, they discover an intriguing option to pay for Sophie’s college—entering a regional Mother[1]Daughter beauty pageant with a lucrative scholarship prize. But they don’t realize a competing mother-daughter team are willing to go to disturbing and dangerous lengths to win the crown.

Two mothers battle to see which of their overachieving daughters will be accepted to a prestigious university. However, when one of their methods quickly spirals out of control, the games turned deadly.